Case Studies

From brief to something that runs.

Case studies where I framed the problem, built the system, and proved it — not decks. Shorter engagements below.

Case studies

2025–2026 · Design Technologist

Directam

SaaSSocial MediaManagement

SaaS social media management platform — design language into a Vue-ready system, ResearchOps, a rebuilt funnel, and AI-native features I designed and built.

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2024–2025 · Product Designer

Airplus

Travel bookingB2C / B2BERP

Online travel booking platform — flights, hotels, trains and tours across B2C, B2B and ERP, without changing dialects mid-sale.

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2023–25 · Product Designer (freelance)

Seenova

CreativeCommunicationAgency

Creative communication agency — product architecture and interaction framed first, then prototypes the team could operate, not only review.

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Selected engagements

Focused freelance work. Saltvision and Roominest stay brief.

Saltvision

2024

Product Designer (freelance)

Product Architecture Configurator Framer

Zero-to-one architecture for five user groups and a 2D/3D modular configurator.

Roominest

2023–25

Product Designer (freelance)

Product Design UI Freelance

Focused product work — logic held tight, interface held back until it was buildable.